Graduated in 2018 from the Boston Conservatory at Berklee, with a major in Musical Theater.
Position: Content Marketing Analyst at Komarketing Associates, a small, Boston-based Business-to-Business digital marketing firm. In her remote, entry-level position, Avery produces content/blogs, rewrites content to work better with popular keyword searches, and makes blog topic recommendations based on what’s popular.
Overview: After finishing BoCo, Avery moved to NYC and waited tables as she started auditioning. Her long hours made her feel burned out, and her first year there was rather frustrating. Then in September 2019 she got a job performing on a cruise ship–then the pandemic hit, ending her cruise ship job and the prospect of near-term employment in live theater. Avery moved back home to Cape Cod, helping her mother’s day care company, and finding herself most interested in helping with the company’s marketing and social media profile. By early 2021, she realized that she enjoyed that work a good amount and started looking for marketing jobs.
Among many others, Avery applied to a job a Komarketing. She didn’t get the position, but asked them to keep her in mind. Several week later they contacted her about another position. One sample project, four interviews, and two months later she was hired into her current role.
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You can see Avery’s LinkedIn profile here.
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Choice Quotes: “Marketing and SEO is completely new to me. But I like the challenge, and trying to learn new fields, and I like the people. The more I learn about this field the more I like it. It’s fun and challenging.”
“Working remotely I’m not feeling that in-office vibe. On the other hand, I spent all summer in France with my boyfriend whose family summers there. I definitely feel very lucky to have a job that’s able to accommodate that!”
“The harsh reality of writing this content is it’ll neve have my name on it.” It’ll have someone bigger in the industry’s name on it, though they will review and approve what I write.”
“BoCo is really good about making sure you communicate a story in your performance. The writing classes helped you bring yourself to what you did. Marketing is similar–you’re trying to tell a story and share an experience.”
You have to be patient with yourself, especially if you want an arts career. In the meantime, find something in or out of the arts you’re passionate about so you don’t feel like you’re in a waiting game. Also, your major gave you creativity and shows your passion. Find what’s unique to yourself and how you can market that in interviews and that you’re talented in a different way.”
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See the full index of successful Berklee alumni.