Graduated in 2020 with a major in Music Business. Principal Instrument: voice.
Position: Director of Social & Content at Lemme, a small vitamin startup where she’s one of a dozen employees–three in marketing. Peyton makes social content calendars for Instagram & TikTok, she edits all content for paid and free media. She works with companies and helps with collarborations. She also does briefs for design team, social engagement with audience, and outlines briefs for mailers and photoshoots. This adds up to 65-70 hour weeks!
Overview: Peyton made it through Berklee in only three years, thanks to summer and online classes. After graduation, she moved home to Atlanta, where she did marketing for Keller Williams Realty as well as working as a personal assistant for a family. In September of 2021, wanting a change and feeling that opportunities were opening up post-pandemic, Peyton moved to L.A. She worked at a health club for a few months, then started searching for a better job. Via LinkedIn, she found a job as an account coordinator for a creative marketing agency and worked there almost a year, but she didn’t see this company as a long-term career so she started applying again to jobs. Lots of near-misses, but in the summer of 2022 she got a message from someone at Lemme and was hired into her current position before their products had even hit the market.
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You can see Peyton’s LinkedIn profile here.
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Choice Quotes: “I’ve never had a job where I felt so close with colleagues. They go above and beyond themselves, and they really want to see me grow in my role, try things, and succeed! They really want to know what I think. Realistically, (as someone fairly young) I’m part of the target audience.”
“It’s SO important to follow up with people! Any professor you form a connection with may be able to helpful. Personal relationships will take you far. Also, LInkedIn is a great resource. I found both my jobs on it.Reach out to Berklee alum on it and use it to the best of your ability. Also, it’s OK to work some part-time jobs while you’re figuring it out–I’ve met great people and got valuable skills working those.”
“You can’t teach taste; you can’t teach instinct. Music has made those second nature to me. Also, being on set in my job feels the same as being onstage.”
“I listen to many lectures online about marketing and those help me think about my job. As simple as marketing sounds, there are so many different facets to it that you can get into.When you think about yourself and platforms you’re on, you’re marketing yourself–that’s everything you do!”
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