Listen to the Interview (approx. 1 hr, 19 min) or download it.
Graduated in 2006 with a degree in Music Business. Principal instrument: guitar.
Position: Market Research Coordinator at McCormick, a large company that sells spices and flavorings. Jordan makes sure the right market research (surveys, focus groups, observations) is done to support products in development, coordinating with different departments, and writing reports.
Overview: Hoping to be an entertainment lawyer, Jordan went straight from Berklee to Suffolk University. However, he quickly decided that entertainment law was neither interesting nor well-paying, and elected to get an MBA at the same time as his JD, finishing in 3 years. “I took law classes during the days and business classes during the evenings.” Rewriting a poorly-written contract for a company his father-in-law was consulting for, Jordan impressed the right people and was given a well-paying 1-year contract job at a market research firm in the middle of the severe 2009 recession.
As that job wound down, another connection led Jordan to C-Space, a market research consulting firm in Boston. It was lower pay, but excellent experience to obtain the in-house job he wanted. Several years later he interviewed at Hasbro and was turned down…then re-contacted 6 months later and hired into a market research job that was a better fit. Jordan was happy at Hasbro, but family circumstances led to he and his wife moving to Maryland, where he got his job with McCormick.
You can see Jordan’s LinkedIn profile here.
Choice quotes: “Fundamentally my job is about bringing the consumer perspective to our business, and to ensure that the consumer drives the decisions we make. Just as with if you’re writing commercial music to sell and make a lot of money, you can’t think about what you like, but what a lot of people like. It’s not always about you.”
“Coming out of school, I thought about working as a lawyer or consultant for Gibson (guitars), but working there doesn’t mean I’m a musician. A guitar is just another widget. I’ll be fighting the same legal battles, and writing up the same sort of contracts that I’d be doing for Chevrolet or whatever.”
“When you look for work, it’s not always about what you can do right now, but what you want to do down the road. Position yourself for that. I took a pay cut to work at C-space to build up my credibility in the research industry and then parlay that into an in-house job.”
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